EU regulation · plain-language guide

PPWR: the new EU packaging rules, explained

The Packaging and Packaging Waste Regulation (PPWR) applies since 12 August 2026 and reshapes packaging across the EU step by step until 2040. The six milestones below are the whole story — the year bar tracks where you are.

22pack · Updated August 2026 · 6 min read

2026
12 August

We are here

PPWR applies across the EU

Documentation duties begin for packaging producers, and PFAS (“forever chemicals”) limits now apply to food-contact packaging. Stock already on the market may still be sold — nothing you use today is banned.

2028
during the year
Test rules and sorting labels arrive

The EU publishes the official recyclability scoring method and the harmonised sorting pictograms that will appear on packaging artwork. Formal material grading starts here.

2030
1 January
The recyclability requirement

Packaging must reach recyclability grade A (≥95%), B (≥80%) or C (≥70%) — anything below 70% can no longer be placed on the EU market. Minimum recycled-content quotas for plastic packaging also begin.

2035
1 January
Recycled at scale

Being recyclable “on paper” stops being enough — packaging must be actually collected and recycled in real infrastructure across the EU.

2038
1 January
Grades A and B only

Grade C ends — only grades A and B remain on the EU market.

2040
target year
Recycled content doubles

Recycled-content targets roughly double (for example 65% for ordinary plastic packaging). Full circularity is the destination.

What is PPWR?

PPWR stands for the Packaging and Packaging Waste Regulation — Regulation (EU) 2025/40. It replaces packaging rules dating from 1994 and, as an EU regulation, applies identically in all 27 member states. Its goal is dramatically less packaging waste; its method is to make every package genuinely recyclable, give it recycled content and harmonised sorting labels, and back it all with documentation.

For anyone buying doypacks, pouches and packaging bags, PPWR turns material choice into a long-term planning question: the regulation decides which structures stay on the EU market in 2030, 2038 and 2040.

Think of it like CE marking, but for packaging. Every bag becomes a regulated product with paperwork — and the materials that recycle worst are phased out on a published schedule. Nothing sold today is banned; the first material requirements apply from 1 January 2030.

How common pouch materials stand for 2030

From 1 January 2030, packaging below 70% recyclability can no longer be placed on the EU market. Based on the regulation and current industry recycling criteria (RecyClass, CEFLEX), this is where the usual pouch structures stand:

Mono-PE pouches

COMPLIANT PAST 2030

Single plastic — top recyclability grade.

Mono-PP pouches

COMPLIANT PAST 2030

The same single-material logic as PE.

PE + EVOH barrier

COMPLIANT PAST 2030

A thin oxygen barrier (≤5% of weight) is accepted — high barrier without aluminium.

Kraft paper + PE

OK FOR 2030

Around grade C: compliant through 2030; grade C packaging is scheduled to end in 2038.

Aluminium laminates

UNTIL 2030

PET+AL+PE and kraft+AL structures — on the market as normal until 1 January 2030.

Mixed-plastic laminates

UNTIL 2030

PET+PE and OPP+metPET+PE — expected below the 70% threshold from 2030.

Kraft + BOPA (nylon) + PE

UNTIL 2030

The nylon layer counts against both the paper and the plastic recycling stream.

Accessories and decoration

DETAILS MATTER

Same-plastic valves and zippers are fine; metal tin ties are incompatible; hot-stamp foil is fine as a small logo; carbon-black bags can be missed by sorting scanners.

Find your packaging by PPWR status

Every pouch below is evaluated against the 2030 recyclability rules based on its material structure. Combine the filters freely — each product links to its full specification.

Recyclable Black Doypack With WindowRecyclable Black Doypack With WindowFully compliantRecyclable Black Matte Coffee DoypackRecyclable Black Matte Coffee DoypackFully compliantRecyclable Black Matte DoypackRecyclable Black Matte DoypackFully compliantRecyclable Brown Flat Bottom Coffee BagRecyclable Brown Flat Bottom Coffee BagFully compliantRecyclable Brown Matte Coffee DoypackRecyclable Brown Matte Coffee DoypackFully compliantRecyclable Brown Matte DoypackRecyclable Brown Matte DoypackFully compliantRecyclable Brown Matte Doypack With WindowRecyclable Brown Matte Doypack With WindowFully compliantRecyclable Flat Bottom Black Matte Coffee BagRecyclable Flat Bottom Black Matte Coffee BagFully compliantRecyclable Green Matte Doypack With WindowRecyclable Green Matte Doypack With WindowFully compliantRecyclable Intense Red Coffee DoypackRecyclable Intense Red Coffee DoypackFully compliantRecyclable Orange Coffee DoypackRecyclable Orange Coffee DoypackFully compliantRecyclable Pink Coffee DoypackRecyclable Pink Coffee DoypackFully compliantRecyclable Red Matte Doypack With WindowRecyclable Red Matte Doypack With WindowFully compliantRecyclable Transparent Doypack EconomyRecyclable Transparent Doypack EconomyFully compliantRecyclable Turquoise Coffee DoypackRecyclable Turquoise Coffee DoypackFully compliantRecyclable White Doypack With WindowRecyclable White Doypack With WindowFully compliantRecyclable White Matte Coffee DoypackRecyclable White Matte Coffee DoypackFully compliantRecyclable White Matte DoypackRecyclable White Matte DoypackFully compliantRecyclable White Matte Flat Bottom Coffee BagRecyclable White Matte Flat Bottom Coffee BagFully compliantRecyclable White Matte Flat Bottom Coffee Bag SlimRecyclable White Matte Flat Bottom Coffee Bag SlimFully compliantRecyclable Wide White Matte Coffee DoypackRecyclable Wide White Matte Coffee DoypackFully compliantWide Recyclable Black Matte DoypackWide Recyclable Black Matte DoypackFully compliantWide Recyclable Gray Matte Coffee DoypackWide Recyclable Gray Matte Coffee DoypackFully compliantWide Recyclable Gray Matte DoypackWide Recyclable Gray Matte DoypackFully compliantWide Recyclable Orange Matte DoypackWide Recyclable Orange Matte DoypackFully compliantWide Recyclable Pink Matte DoypackWide Recyclable Pink Matte DoypackFully compliantWide Recyclable Red Matte DoypackWide Recyclable Red Matte DoypackFully compliantWide Recyclable Turquoise Matte DoypackWide Recyclable Turquoise Matte DoypackFully compliantWide Recyclable White Matte DoypackWide Recyclable White Matte DoypackFully compliantBlack Paper Kraft DoypackBlack Paper Kraft DoypackCompliant until 2038Kraft DoypackKraft DoypackCompliant until 2038100% Compostable Doypack Kraft100% Compostable Doypack KraftCompliant until 2030Beige Matte Flat Bottom BagBeige Matte Flat Bottom BagCompliant until 2030Black Flat Bottom Coffee BagBlack Flat Bottom Coffee BagCompliant until 2030Black Gloss Doypack With AluminiumBlack Gloss Doypack With AluminiumCompliant until 2030Black Gloss Doypack With WindowBlack Gloss Doypack With WindowCompliant until 2030Black Kraft Doypack With AluminiumBlack Kraft Doypack With AluminiumCompliant until 2030Black Kraft Doypack With WindowBlack Kraft Doypack With WindowCompliant until 2030Black Kraft Flat Bottom BagBlack Kraft Flat Bottom BagCompliant until 2030Black Kraft Flat Bottom Bag For CoffeeBlack Kraft Flat Bottom Bag For CoffeeCompliant until 2030Black Kraft Flat Bottom Bag ThinBlack Kraft Flat Bottom Bag ThinCompliant until 2030Black Kraft Flat Bottom Coffee BagBlack Kraft Flat Bottom Coffee BagCompliant until 2030Black Kraft Flat Bottom Coffee Bag With Pocket ZIPBlack Kraft Flat Bottom Coffee Bag With Pocket ZIPCompliant until 2030Black Matte Coffee DoypackBlack Matte Coffee DoypackCompliant until 2030Black Matte DoypackBlack Matte DoypackCompliant until 2030Black Matte Doypack With AluminiumBlack Matte Doypack With AluminiumCompliant until 2030Black Matte Flat Bottom BagBlack Matte Flat Bottom BagCompliant until 2030Black Matte Flat Bottom Coffee BagBlack Matte Flat Bottom Coffee BagCompliant until 2030Black Quadro Coffee BagBlack Quadro Coffee BagCompliant until 2030Black Side Gusset Coffee BagBlack Side Gusset Coffee BagCompliant until 2030Bleached Kraft Paper Doypack With WindowBleached Kraft Paper Doypack With WindowCompliant until 2030Compostable Doypack With WindowCompostable Doypack With WindowCompliant until 2030Gloss Black Coffee DoypackGloss Black Coffee DoypackCompliant until 2030Gloss White Coffee DoypackGloss White Coffee DoypackCompliant until 2030Gold Side Gusset Coffee BagGold Side Gusset Coffee BagCompliant until 2030Gray Matte Flat Bottom BagGray Matte Flat Bottom BagCompliant until 2030Green Matte DoypackGreen Matte DoypackCompliant until 2030Green Paper Kraft Doypack With WindowGreen Paper Kraft Doypack With WindowCompliant until 2030Kraft Coffee DoypackKraft Coffee DoypackCompliant until 2030Kraft Coffee Doypack With AluminiumKraft Coffee Doypack With AluminiumCompliant until 2030Kraft Doypack Economy With Large WindowKraft Doypack Economy With Large WindowCompliant until 2030Kraft Doypack With AluminiumKraft Doypack With AluminiumCompliant until 2030Kraft Doypack With Large WindowKraft Doypack With Large WindowCompliant until 2030Kraft Doypack With WindowKraft Doypack With WindowCompliant until 2030Kraft Flat Bottom BagKraft Flat Bottom BagCompliant until 2030Kraft Flat Bottom Bag For CoffeeKraft Flat Bottom Bag For CoffeeCompliant until 2030Kraft Flat Bottom Bag With Brown SidesKraft Flat Bottom Bag With Brown SidesCompliant until 2030Kraft Flat Bottom Bag With Green SidesKraft Flat Bottom Bag With Green SidesCompliant until 2030Kraft Flat Bottom Bag With Orange SidesKraft Flat Bottom Bag With Orange SidesCompliant until 2030Kraft Flat Bottom Bag With Pocket ZIPKraft Flat Bottom Bag With Pocket ZIPCompliant until 2030Kraft Flat Bottom Bag With Side WindowKraft Flat Bottom Bag With Side WindowCompliant until 2030Kraft Flat Bottom Coffee BagKraft Flat Bottom Coffee BagCompliant until 2030Kraft Flat Bottom Coffee Bag With Pocket ZIPKraft Flat Bottom Coffee Bag With Pocket ZIPCompliant until 2030Orange Paper Kraft Doypack With WindowOrange Paper Kraft Doypack With WindowCompliant until 2030Paper Kraft Doypack With Window EconomyPaper Kraft Doypack With Window EconomyCompliant until 2030Pink Matte DoypackPink Matte DoypackCompliant until 2030Red Matte DoypackRed Matte DoypackCompliant until 2030Silver Coffee Doypack With AluminiumSilver Coffee Doypack With AluminiumCompliant until 2030Silver Doypack With Aluminium LayerSilver Doypack With Aluminium LayerCompliant until 2030Transparent DoypackTransparent DoypackCompliant until 2030Transparent Flat Bottom BagTransparent Flat Bottom BagCompliant until 2030Transparent Flat Bottom Coffee BagTransparent Flat Bottom Coffee BagCompliant until 2030Vanilla Matte Flat Bottom BagVanilla Matte Flat Bottom BagCompliant until 2030Violet Matte DoypackViolet Matte DoypackCompliant until 2030White Gloss Doypack With Aluminium LayerWhite Gloss Doypack With Aluminium LayerCompliant until 2030White Kraft Doypack With AluminiumWhite Kraft Doypack With AluminiumCompliant until 2030White Kraft Doypack With WindowWhite Kraft Doypack With WindowCompliant until 2030White Kraft Flat Bottom BagWhite Kraft Flat Bottom BagCompliant until 2030White Kraft Flat Bottom Bag For CoffeeWhite Kraft Flat Bottom Bag For CoffeeCompliant until 2030White Matte DoypackWhite Matte DoypackCompliant until 2030White Matte Doypack For CoffeeWhite Matte Doypack For CoffeeCompliant until 2030White Matte Doypack With AluminiumWhite Matte Doypack With AluminiumCompliant until 2030White Matte Flat Bottom BagWhite Matte Flat Bottom BagCompliant until 2030White Matte Flat Bottom Bag For CoffeeWhite Matte Flat Bottom Bag For CoffeeCompliant until 2030White Matte Flat Bottom Coffee BagWhite Matte Flat Bottom Coffee BagCompliant until 2030White Quadro Coffee BagWhite Quadro Coffee BagCompliant until 2030Yellow Matte DoypackYellow Matte DoypackCompliant until 2030
No products match the selected filters.

PPWR — frequently asked questions

Is my current packaging illegal now?
No. Nothing is banned today. The recyclability requirements start on 1 January 2030, and stock already placed on the market may be sold through. What applies already are documentation duties and PFAS limits for food-contact packaging — points a compliant supplier handles for you.
Who is responsible for PPWR compliance — my business or my bag supplier?
Both, for different things. The bag manufacturer documents the empty bag. Once you fill it and sell your product, the filled package counts as yours — and from 2030 its recyclability grade will also influence the packaging fees you pay in each EU country.
Can recyclable bags protect coffee and food as well as aluminium?
Yes. PE + EVOH structures deliver strong oxygen and aroma barriers while remaining recyclable — this is the structure the coffee and food industry is converging on.
Will I need to change my packaging labels?
Eventually. Harmonised EU sorting pictograms are expected around 2028. One artwork update once the official designs are published will cover it.
Could the PPWR deadlines still change?
Some technical details are still being finalised in Brussels, so fine print may shift. The overall direction — recyclable mono-materials in, poorly recycling laminates out — is fixed.
Questions about your packaging under PPWR?

We follow the regulation closely. Tell us what you pack and we will advise which materials fit your product — today and after 2030.

Talk to 22pack

This guide summarises Regulation (EU) 2025/40 and industry recycling guidance in simplified language. It is orientation, not legal advice — the detailed EU implementing rules (2027–2028) may adjust dates and criteria. Last updated: August 2026 · 22pack.com

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