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Continue shoppingPPWR: the new EU packaging rules, explained
The Packaging and Packaging Waste Regulation (PPWR) applies since 12 August 2026 and reshapes packaging across the EU step by step until 2040. The six milestones below are the whole story — the year bar tracks where you are.
We are here
Documentation duties begin for packaging producers, and PFAS (“forever chemicals”) limits now apply to food-contact packaging. Stock already on the market may still be sold — nothing you use today is banned.
The EU publishes the official recyclability scoring method and the harmonised sorting pictograms that will appear on packaging artwork. Formal material grading starts here.
Packaging must reach recyclability grade A (≥95%), B (≥80%) or C (≥70%) — anything below 70% can no longer be placed on the EU market. Minimum recycled-content quotas for plastic packaging also begin.
Being recyclable “on paper” stops being enough — packaging must be actually collected and recycled in real infrastructure across the EU.
Grade C ends — only grades A and B remain on the EU market.
Recycled-content targets roughly double (for example 65% for ordinary plastic packaging). Full circularity is the destination.
What is PPWR?
PPWR stands for the Packaging and Packaging Waste Regulation — Regulation (EU) 2025/40. It replaces packaging rules dating from 1994 and, as an EU regulation, applies identically in all 27 member states. Its goal is dramatically less packaging waste; its method is to make every package genuinely recyclable, give it recycled content and harmonised sorting labels, and back it all with documentation.
For anyone buying doypacks, pouches and packaging bags, PPWR turns material choice into a long-term planning question: the regulation decides which structures stay on the EU market in 2030, 2038 and 2040.
How common pouch materials stand for 2030
From 1 January 2030, packaging below 70% recyclability can no longer be placed on the EU market. Based on the regulation and current industry recycling criteria (RecyClass, CEFLEX), this is where the usual pouch structures stand:
COMPLIANT PAST 2030
Single plastic — top recyclability grade.
COMPLIANT PAST 2030
The same single-material logic as PE.
COMPLIANT PAST 2030
A thin oxygen barrier (≤5% of weight) is accepted — high barrier without aluminium.
OK FOR 2030
Around grade C: compliant through 2030; grade C packaging is scheduled to end in 2038.
UNTIL 2030
PET+AL+PE and kraft+AL structures — on the market as normal until 1 January 2030.
UNTIL 2030
PET+PE and OPP+metPET+PE — expected below the 70% threshold from 2030.
UNTIL 2030
The nylon layer counts against both the paper and the plastic recycling stream.
DETAILS MATTER
Same-plastic valves and zippers are fine; metal tin ties are incompatible; hot-stamp foil is fine as a small logo; carbon-black bags can be missed by sorting scanners.
Find your packaging by PPWR status
Every pouch below is evaluated against the 2030 recyclability rules based on its material structure. Combine the filters freely — each product links to its full specification.
Recyclable Black Doypack With WindowFully compliant
Recyclable Black Matte Coffee DoypackFully compliant
Recyclable Black Matte DoypackFully compliant
Recyclable Brown Flat Bottom Coffee BagFully compliant
Recyclable Brown Matte Coffee DoypackFully compliant
Recyclable Brown Matte DoypackFully compliant
Recyclable Brown Matte Doypack With WindowFully compliant
Recyclable Flat Bottom Black Matte Coffee BagFully compliant
Recyclable Green Matte Doypack With WindowFully compliant
Recyclable Intense Red Coffee DoypackFully compliant
Recyclable Orange Coffee DoypackFully compliant
Recyclable Pink Coffee DoypackFully compliant
Recyclable Red Matte Doypack With WindowFully compliant
Recyclable Transparent Doypack EconomyFully compliant
Recyclable Turquoise Coffee DoypackFully compliant
Recyclable White Doypack With WindowFully compliant
Recyclable White Matte Coffee DoypackFully compliant
Recyclable White Matte DoypackFully compliant
Recyclable White Matte Flat Bottom Coffee BagFully compliant
Recyclable White Matte Flat Bottom Coffee Bag SlimFully compliant
Recyclable Wide White Matte Coffee DoypackFully compliant
Wide Recyclable Black Matte DoypackFully compliant
Wide Recyclable Gray Matte Coffee DoypackFully compliant
Wide Recyclable Gray Matte DoypackFully compliant
Wide Recyclable Orange Matte DoypackFully compliant
Wide Recyclable Pink Matte DoypackFully compliant
Wide Recyclable Red Matte DoypackFully compliant
Wide Recyclable Turquoise Matte DoypackFully compliant
Wide Recyclable White Matte DoypackFully compliant
Black Paper Kraft DoypackCompliant until 2038
Kraft DoypackCompliant until 2038
100% Compostable Doypack KraftCompliant until 2030
Beige Matte Flat Bottom BagCompliant until 2030
Black Flat Bottom Coffee BagCompliant until 2030
Black Gloss Doypack With AluminiumCompliant until 2030
Black Gloss Doypack With WindowCompliant until 2030
Black Kraft Doypack With AluminiumCompliant until 2030
Black Kraft Doypack With WindowCompliant until 2030
Black Kraft Flat Bottom BagCompliant until 2030
Black Kraft Flat Bottom Bag For CoffeeCompliant until 2030
Black Kraft Flat Bottom Bag ThinCompliant until 2030
Black Kraft Flat Bottom Coffee BagCompliant until 2030
Black Kraft Flat Bottom Coffee Bag With Pocket ZIPCompliant until 2030
Black Matte Coffee DoypackCompliant until 2030
Black Matte DoypackCompliant until 2030
Black Matte Doypack With AluminiumCompliant until 2030
Black Matte Flat Bottom BagCompliant until 2030
Black Matte Flat Bottom Coffee BagCompliant until 2030
Black Quadro Coffee BagCompliant until 2030
Black Side Gusset Coffee BagCompliant until 2030
Bleached Kraft Paper Doypack With WindowCompliant until 2030
Compostable Doypack With WindowCompliant until 2030
Gloss Black Coffee DoypackCompliant until 2030
Gloss White Coffee DoypackCompliant until 2030
Gold Side Gusset Coffee BagCompliant until 2030
Gray Matte Flat Bottom BagCompliant until 2030
Green Matte DoypackCompliant until 2030
Green Paper Kraft Doypack With WindowCompliant until 2030
Kraft Coffee DoypackCompliant until 2030
Kraft Coffee Doypack With AluminiumCompliant until 2030
Kraft Doypack Economy With Large WindowCompliant until 2030
Kraft Doypack With AluminiumCompliant until 2030
Kraft Doypack With Large WindowCompliant until 2030
Kraft Doypack With WindowCompliant until 2030
Kraft Flat Bottom BagCompliant until 2030
Kraft Flat Bottom Bag For CoffeeCompliant until 2030
Kraft Flat Bottom Bag With Brown SidesCompliant until 2030
Kraft Flat Bottom Bag With Green SidesCompliant until 2030
Kraft Flat Bottom Bag With Orange SidesCompliant until 2030
Kraft Flat Bottom Bag With Pocket ZIPCompliant until 2030
Kraft Flat Bottom Bag With Side WindowCompliant until 2030
Kraft Flat Bottom Coffee BagCompliant until 2030
Kraft Flat Bottom Coffee Bag With Pocket ZIPCompliant until 2030
Orange Paper Kraft Doypack With WindowCompliant until 2030
Paper Kraft Doypack With Window EconomyCompliant until 2030
Pink Matte DoypackCompliant until 2030
Red Matte DoypackCompliant until 2030
Silver Coffee Doypack With AluminiumCompliant until 2030
Silver Doypack With Aluminium LayerCompliant until 2030
Transparent DoypackCompliant until 2030
Transparent Flat Bottom BagCompliant until 2030
Transparent Flat Bottom Coffee BagCompliant until 2030
Vanilla Matte Flat Bottom BagCompliant until 2030
Violet Matte DoypackCompliant until 2030
White Gloss Doypack With Aluminium LayerCompliant until 2030
White Kraft Doypack With AluminiumCompliant until 2030
White Kraft Doypack With WindowCompliant until 2030
White Kraft Flat Bottom BagCompliant until 2030
White Kraft Flat Bottom Bag For CoffeeCompliant until 2030
White Matte DoypackCompliant until 2030
White Matte Doypack For CoffeeCompliant until 2030
White Matte Doypack With AluminiumCompliant until 2030
White Matte Flat Bottom BagCompliant until 2030
White Matte Flat Bottom Bag For CoffeeCompliant until 2030
White Matte Flat Bottom Coffee BagCompliant until 2030
White Quadro Coffee BagCompliant until 2030
Yellow Matte DoypackCompliant until 2030PPWR — frequently asked questions
Is my current packaging illegal now?
Who is responsible for PPWR compliance — my business or my bag supplier?
Can recyclable bags protect coffee and food as well as aluminium?
Will I need to change my packaging labels?
Could the PPWR deadlines still change?
We follow the regulation closely. Tell us what you pack and we will advise which materials fit your product — today and after 2030.




